AULIYANISA, AZIZAH MEGA (2024) PENGARUH KUALITAS PELAYANAN, STORE ATMOSPHERE DAN CITA RASA TERHADAP KEPUASAN KONSUMEN CAMPUS CAFÉ (Study Pada Mahasiswa Universitas Muhammadiyah Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The purpose of this study was to determine the effect of service quality, store
atmosphere, and taste on consumer satisfaction for campus café. The sample
selection in this study used purposive sampling. The sample of this study was 110
respondents. The research method in this study is multiple linear regression tests.
Based on the results of the study, shows that partially the service quality, store
atmosphere, and taste variables have a positive and significant effect on
purchasing decisions.
| Dosen Pembimbing: | RAHAYU, TRI SEPTIN MUJI | nidn0603096502 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | Service Quality, Store Atmosphere, and Taste, Consumer Satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Iin Hayuningtyas |
| Date Deposited: | 14 Jun 2024 07:04 |
| Last Modified: | 14 Jun 2024 07:04 |
| URI: | http://repository.ump.ac.id/id/eprint/17113 |
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