The purpose of this research is to determine the influence of Brand Image, Product
Quality and Advertising on Oppo Smartphone Purchase Decisions. The population
in this study was 32,569 students consisting of Muhammadiyah University
Purwokerto, Harapan Bangsa University and Jenderal Soedirman University. The
sampling technique used is probability sampling with a proportionate stratified
random sampling data collection method. Data analysis used IBM SPSS statistics
20. The research results showed that simultaneously Brand Image, Product Quality
and Advertising had a positive and significant effect on Purchasing Decisions,
partially Brand Image, Product Quality and Advertisements had a positive and
significant effect on Purchasing Decisions.