The aim of this research is to determine the influence of online consumer
reviews, influencers and product quality on purchasing decisions for Erigo fashion
products online. The population in this study was 45,321 students consisting of
Muhammadiyah University Purwokerto, Jenderal Soedirman University and
Prof.K.H State Islamic University. Saifuddin Zuhri Purwokerto. The sampling
technique is non-probability sampling with a purposive sampling data collection
method, namely selecting samples with certain considerations. Data analysis uses
IBM SPSS Statistics 20. The results of this research show that Online Consumer
Reviews, Influencers and Product Quality simultaneously have a significant
influence on decisions to purchase Erigo fashion products online. Partial online
consumer reviews do not have a significant effect on purchasing decisions for Erigo
fashion products. Influencers partially have a significant influence on purchasing
decisions for Erigo fashion products. Product quality partially has a significant
effect on purchasing decisions for Erigo fashion products.