The purpose of this study was to analyze the effect of free shipping promo, online
customer ratings and cash on delivery payment systems on purchasing decisions
at Shopee. Sampling in this study using purposive sampling technique. Based on
the sampling criteria, 100 respondents were obtained as a sample. The analysis in
this study used descriptive analysis, instrument test, classical assumption test, data
analysis test, model fit test, and hypothesis testing. The results of the study
partially all variables have a positive and significant effect on purchasing
decisions. The results of the F test research show that the regression equation
model formed is included in the fit or fit criteria.