This study aims to partially examine the effect of the independent variable celebrity endorser, product quality, and brand trust on the dependent variables of purchasing decisions. The population in this study is people in Purwokerto District who make product purchase decisions. The sample selection in this study was done by purposive sampling. Based on the criteria obtained 121 respondents who became the sample. The data analysis technique used in this research is multiple regression analysis. The results of the analysis showed that partially celebrity endorsers has no positive effect on purchasing decisions, product quality and brand trust have a positive effect on purchasing decisions.