This study aims to analyze the effect of product quality, word of mouth
(wom) and halal labels on buying interest on Marcks loose powder cosmetic
products. This study used a quantitative method, taking samples using a purposive
sampling method and a total sample of 130 respondents. Data analysis techniques
used the Statistical Package for the Social Sciences (SPSS), the analysis used is
multiple linear regression. The results of the study show that product quality,
word of mouth and halal labels simultaneously have a significant effect on
purchase intention. Based on the t test results obtained; (1) Product quality has a
positive and significant effect on purchase intention. (2) Word of Mouth has a
positive and significant effect on purchase intention. (3) The halal label has no
effect on buying interest. Based on the results of the determination test (R2) it
shows that the effect of product quality, word of mouth and halal labels on
purchase intention is 66.5% and the remaining 33.5% is influenced by other
variables not examined.