The purpose of this study was to determine the effect of trust, transparency,
accountability and effectivity towards donation interest. The sample selection in
this study was carried out by purposive sampling. Based on the criteria, there were
120 respondents who became the sample. The data analysis techniques used in this
research are instrument test, descriptive statistics, classical assumption test,
multiple regression analysis, and hypothesis testing. The results of the analysis
show that trust, transparency, accountability and effectivity simultaneously effect
on donation interest, then trust have a significant positive effect on donation
interest, transparency have a significant positive effect on donation interest, while
accountability haven’t significant positive effect on donation interest and effectivity
haven’t significant positive effect on donation interest.