NUGROHO, AN-NUUR BAGUS (2023) PENGARUH KUALITAS PELAYANAN, FASILITAS DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN (STUDI PADA PENGUNJUNG TAMAN MAS KEMAMBANG). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This study aims to analyze the effect of service quality, facilities, word of
mouth on customer satisfaction. This research uses quantitative methods,
the sampling technique is Non-Probability Sampling, accidental sampling
approach, the sample size is 100 respondents. The data analysis
techniques used in this study are descriptive statistical analysis test, data
instrument test, classical assumption test, multiple linear regression test,
model fit test and hypothesis testing. The results showed that service
quality, facilities, word of mouth had a simultaneous effect on customer
satisfaction. And service quality, facilities, word of mouth, have a positive
and significant effect on customer satisfaction
| Dosen Pembimbing: | HIDAYAH, ARINI | NIDN0618047703 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | customer satisfaction, service quality, facilities, word of mouth |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Agus Imam |
| Date Deposited: | 09 Oct 2023 06:05 |
| Last Modified: | 09 Oct 2023 06:05 |
| URI: | http://repository.ump.ac.id/id/eprint/15845 |
