This study aims to analyze the effect of discounts, product quality and word of mouth on purchasing decisions. The sampling technique used in this study is nonprobability sampling with a purposive sampling approach. Based on the criteria, 110 respondents are sampled. This study uses data analysis techniques, namely descriptive test, instrument test, classical assumption test, multiple linear regression analysis, coefficient of determination test, F test, and t test. The results of the analysis show that price discounts, product quality, and word of mouth simultaneously have a positive and significant effect on purchasing decisions, then partial price discounts have a positive and significant effect on purchasing decisions, product quality partially has a positive and significant effect on purchasing decisions. and word of mouth partially has a positive and significant effect on purchasing decisions.