This study aims to analyze the effect of product quality, advertising, and price on
purchasing decisions. This study uses a quantitative research method, probability
sampling technique, obtained through proportioning random sampling is a sampling
technique that is used when the population has many members who are not
homogeneous and proportionally stratified. The sample of this research is 98
respondents. The research method used in this research is multiple regression
analysis. The results showed that the variables of product quality, advertising, and
price simultaneously had a positive and significant effect on purchasing decisions.
Partially, product quality and advertising variables have a positive and significant
effect on purchasing decisions. While the price variable has a negative effect on
purchasing decisions.