This study aims to analyze the effect of brand image, product quality, and
advertisement on purchasing decisions. This research uses quantitative methods,
the sampling technique is Non-Probability Sampling, purposive sampling
approach, the number of samples is 100 respondents. The data analysis technique
used in this study is descriptive statistical analysis test, data instrument test,
classical assumption test, multiple linier regression test, model fit test, and
hypothesis testing. The results of the study show that brand image, product
quality, and advertisement simultaneously have a positive dan significant effect on
purchasing decisions. And brand image, product quality, and advertisement
partially have a positive and significant effect on purchasing decisions.