The purpose of this study was to determine the effect of product quality, perceived price and brand image on purchasing decisions. Inner sample selection This research was conducted by purposive sampling. Based on the criteria, obtained as many as 94 respondents who became the sample. Data analysis technique used in this study are test instruments, descriptive statistics, test classical assumptions, multiple regression analysis, and hypothesis testing. Analysis results shows that product quality, price perception and brand image simultaneously have a significant positive effect on purchasing decisions, then Product quality partially has no positive and significant effect on purchasing decisions, price perceptions partially have a negative and significant effect on purchasing decisions, while brand image partially has a positive and significant effect on purchasing decisions.