The purpose of this study was to determine the effect of brand image, word of mouth and product quality towards purchasing decisions. The sample selection in this study was carried out by purposive sampling. Based on the criteria, there were 110 respondents who became the sample. The data analysis techniques used in this research are instrument test, descriptive statistics, classical assumption test, multiple regression analysis, and hypothesis testing. The results of the analysis show that brand image, word of mouth and product quality simultaneously affect on purchasing decisions, then brand image have not significant positive effect on purchasing decisions, word of mouth have a significant positive effect on purchasing decisions, and product quality have a significant positive effect on purchasing decisions.