This study aims to describe the Profile of Strawberry Farming, then analyze the Strawberry Marketing Channel in Serang Village, Karangreja District of Purbalingga Regency; the main objective is to analyze the Efficiency Level of the Strawberry Marketing Channel in the village. The sampling process applied a random sampling method or random sample.
It is known that the population of Strawberry Farmers is 110 people, so in determining the number of samples, the researcher used the slovin method with an error tolerance of 15% (0.15). Therefore, a sample of 32 people was obtained. Then there are three retailers and one wholesaler as key informants.
The results of this study show that there are three Strawberry Marketing channels, and the most efficient one is Marketing III which is carried out directly (local tourist producers-consumers) because it has the smallest efficiency value and the most significant Farmer Share value.