EFISIENSI PEMASARAN GULA SEMUT ORGANIK PADA (KUB) SUMBER REJEKI DI DESA PONJEN KECAMATAN KARANGANYAR KABUPATEN PURBALINGGA

AMAL, FAHMI ICHLASUL (2023) EFISIENSI PEMASARAN GULA SEMUT ORGANIK PADA (KUB) SUMBER REJEKI DI DESA PONJEN KECAMATAN KARANGANYAR KABUPATEN PURBALINGGA. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The aims of this study were 1) To find out the socio-economic factors that influence organic Gula Semut producers 2) To find out the marketing patterns and marketing margins of organic Gula Semut in Ponjen Village, Karanganyar district, Purbalinga Regency 3) To find out the marketing efficiency of organic Gula Semut in Ponjen Village, Karanganyar district, Purbalingga Regency which has the primary goal of marketing efficiency of organic Gula Semut in Ponjen Village. A quantitative, qualitative descriptive analysis method was applied in this study. Both primary and secondary data were used. There is a total of 48 participants were sampled. The researcher applied the simple random sampling (random sampling) approach and census techniques to sample retailers and marketing establishments. The findings of this study demonstrated that the following socio-economic characteristics might be described: Age of artisans, degree of education, the number of dependents in the family, the size of the land, and the duration of the business. At KUB Sumber Rejeki, organic Gula Semut is marketed through the following two channels Pattern I: Gula Semut craftsmen- Sellers- Collective traders- Wholesalers Wholesalers Export partners. Pattern II: Gula Semut craftsmen - Wholesalers -Partner - Exporters. The organic Gula Semut marketing margin in Ponjen Village channel 1 is 8,000. The second marketing channel, which had a marketing efficiency of 5.69%, was the most effective marketing channel for organic Gula Semut in Ponjen Village, Karanganyar district of Purbalingga Regency.

Item Type: Thesis (S1)
Uncontrolled Keywords: Gula Semut (Palm Sugar), Organic, Pattern, Margin, Efficiency
Subjects: H Social Sciences > HD Industries. Land use. Labor
S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian dan Perikanan > Agribisnis S1
Depositing User: wulan
Date Deposited: 27 Mar 2023 01:15
Last Modified: 27 Mar 2023 01:15
URI: https://repository.ump.ac.id:80/id/eprint/15319

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