This study aims to analyze the effect of brand image, promotion, and product quality on purchasing decisions. The method used in this study is a quantitative method, non-probability sampling technique, obtained through purposive sampling, namely the method of determining the sample based on certain criteria. The sample in this study amounted to 120 respondents. With multiple regression analysis concluded that the variables of brand image, promotion, and product quality simultaneously affect purchasing decisions. Partially, promotion variables and product quality have a positive and significant effect on purchasing decisions, while brand image has no positive and insignificant effect on purchasing decisions.