PRATAMA, HARDI AKBAR (2022) PENGARUH DAYA TARIK, CITRA DESTINASI DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Lokawisata Baturraden). S1 thesis, Universitas Muhammadiyah Purwokerto.
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Abstract
The purpose of this study was to analyze the effect of attractiveness, destination image and promotion on visiting decisions (study on visitors to Baturraden Lokawisata). The population in this study were people who visited Baturraden Lokawisata. Sample selection using purposive sampling technique. Based on the criteria, the number of samples obtained is 100 respondents. The analysis technique used is descriptive statistics, instrument testing, classical assumption test, multiple regression analysis and hypothesis testing. The results of the study explain that the variables of attractiveness, destination image and promotion simultaneously affect the decision to visit. Attractiveness partially has a negative and insignificant effect on the decision to visit. Destination image partially has a negative and insignificant effect on the decision to visit. Promotion partially positive and significant effect on the decision to visit.
| Dosen Pembimbing: | Miftahuddin, Muchammad Agung | nidn0602037001 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | Attractiveness, Destination Image, Promotion, Visiting Decision. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Catur Indra Himawan |
| Date Deposited: | 21 Oct 2022 07:03 |
| Last Modified: | 23 Oct 2024 01:44 |
| URI: | http://repository.ump.ac.id/id/eprint/14601 |
