This study aims to determine the effect of product quality, brand image and lifestyle on purchashing decisions. This study uses quantitative research methods, the sampling technique is Non-Probability Sampling, through purposive sampling is a sampling technique with certain considerations, the number of samples is 108 respondents. The data analysis techniques used in this research are instrument test, descriptive statistics, classical assumption test, multiple regression analysis, hypothesis testing and average difference test. The results showed that simultaneously product quality, brand image and lifestyle simultaneosly affect purchasing decissions. While partially product quality has no effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and lifestyle has a positive and significant effect on purchasing decisions.