In preparing for the pilgrimage, things must be done for people who are
substantial and earnest. These two things are important requirements that must be
met because of the many series of Hajj that must be completed. The number of
pilgrims continues to grow every year so that the government imposes a departure
quota. The determination of the hajj quota in Indonesia refers to the Decree of the
Minister of Religion of the Republic of Indonesia No. 32 of 2015 concerning the
Determination of the Hajj Quota 1436 H/2015 that the organizers of the pilgrimage
need to set a quota for the hajj pilgrimage for the people of Indonesia using fair and
proportional principles and also need to pay attention to the number of prospective
pilgrims registrants Hajj. Arranging a trip for prospective pilgrims is very
important, you should prepare yourself since you are still of a productive age.
Young Hajj Savings provides benefits in planning the Hajj from an early age. Bank
Syariah Indonesia provides the Indonesian Hajj Muda Savings product which
targets prospective pilgrims from the age of 12-17 years. The purpose of this study
is to find out what is the strategy used in the Indonesian Hajj Muda Savings product
at BSI KC Purwokerto at Al Irsyad Al Islamiyyah Boarding School Purwokerto, to
find out whether the marketing of the Indonesian Haji Muda Savings product has
an effect on Al Irsyad Al Islamiyyah Boarding School. Purwokerto.
This study uses a type of field research with interview and documentation
data collection techniques. By using primary data sources derived from interviews
and secondary data taken from journals, articles. Analysis of the data obtained from
the results of interviews and documentation collected, analyzed, compiled, and
developed in accordance with the existing theory.
Based on research conducted by researchers, it can be concluded that the
marketing strategy carried out by Bank Syariah Indonesia KC Purwokerto at Al
Irsyad Al Islamiyyah Boarding School Purwokerti with online methods in the form
of making news, as well as broadcasting through whatsaap media. The obstacle
faced by Bank Syariah Indonesia KC Purwokerto in marketing is that it is
constrained by the covid pandemic so that it has not carried out direct socialization
at Al Irsyad Al Islamiyyah Boarding School Purwokerto, but currently has an
agenda for offline marketing at Al Irsyad Al Islamiyyah Boarding School