The purpose of this study was to determine the effect of Celebrity Endorser, Brand Image, and Product Quality on purchasing decisions. The sample selection in this study used purposive sampling. Criteria Based on the obtained 105 respondents who became the sample. The data analysis techniques used in this research are instrument test, descriptive statistical test, classical assumption test, multiple regression analysis, and hypothesis testing. The results of the analysis show that Celebrity Endorser, Brand Image, and Product Quality simultaneously affect the Quality of Purchase Decisions, then partially Celebrity Endorser and Brand Image have a positive and significant effect on Purchase Decisions, but the product quality does not have a significant effect on Purchase Decisions.