The purpose of this study was to analyze the influence of brand ambassadors, brand image, and brand personality on purchasing decisions for Nature Republic in Purwokerto. The sample selection conducted using purposive sampling method. Based on the criteria obtained as many as 110 respondents with data collection techniques through questionnaires. This research uses multiple linear regression analysis with SPSS analysis tool. The results showed that brand ambassadors and brand image had a positive effect on purchasing decisions for Nature Republic in Purwokerto, while brand personality had no positive effect on purchasing decisions for Nature Republic in Purwokerto.