PRASETYO, DWI (2022) PENGARUH DAYA TARIK, FASILITAS, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG WISATA (Studi pada wisata D’LAS Lembah Asri Desa Serang,Purbalingga). S1 thesis, Universitas Muhammadiyah Purwokerto.
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Abstract
The decision to visit a tour is a part of consumer behavior where consumers actually choose to travel to a tourist attraction. The decision to visit the D'Las tourist attraction is influenced by several factors including attractiveness, facilities and social media. These three factors have an important role in improving the decision to visit. The purpose of this study was to analyze the influence of attractiveness, facilities, and social media on the decision to visit either simultaneously or partially. The sample selection in this study was carried out by purposive sampling with the criteria of a sample of people who had visited D'Las tourism objects and were at least 17 years old. The data analysis techniques used in this research are instrument test, descriptive statistical test, classical assumption test, multiple regression analysis, and hypothesis testing. The results of the analysis show that attractiveness, facilities, and social media simultaneously affect the decision to visit. Then the partial attractiveness has a positive and significant effect on the decision to visit, the partial facility has a positive and significant effect on the decision to visit, and social media has a positive and significant effect on the decision to visit.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Attraction, facilities, social media, decision to vist |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Catur Indra H. |
| Date Deposited: | 07 Oct 2022 02:27 |
| Last Modified: | 07 Oct 2022 02:27 |
| URI: | https://repository.ump.ac.id:80/id/eprint/14254 |
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