This study aims to partially examine the effect of the independent variable celebrity endorser, product quality and brand image on the dependent variable of purchasing decisions. The population in this study is the people in Banyumas District who make product purchase decisions. The sample selection in this study was done by purposive sampling. Based on the criteria obtained 130 respondents who became the sample. The data analysis technique used in this research is multiple regression analysis. The results of the analysis show that partially celebrity endorser and product quality have a positive and significant effect on product purchasing decisions, and brand image has no positive and insignificant effect on product purchasing decisions.