The purpose of this study is to analyze the effect product quality, endorsement beauty vlogger, and trust towards purchase intention with consumer attitude as a mediating variable between trust and purchase intention. The questionnaire is used as a data collection tool. Purposive sampling method is used to select 90 samples with several predetermined criteria. Data analysis using Structural Equation Modeling approach to Partial Least Square. The results of the study showed that product quality and consumer attitude had a positive significant effect on purchase intention. Trust had a positive significant effect on consumer attitude. Trust had a significant effect on purchase intention througt consumer attitude. While beauty vlogger endorsement and trust have no effect on purchase intention.