HIDIANI, AGNES (2020) PENGARUH HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING ( Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This study purposed to determine the effect of Hedonic Shopping
Motivation, Shopping Lifestyle, and Visual Merchandising on Impulse buying.
This research uses quantitative methods. The population in this study was college
students at Universitas Muhammadiyah Purwokerto. The sample in this study was
110 respondents. The analytical tools used in this study are the multiple
regression analysis. The results of this study indicate that variables Hedonic
Shopping Motivation, Shopping Lifestyle, and Visual Merchandising partially and
simultaneously have a positive and significant effect on Impulse buying.
| Dosen Pembimbing: | RAHAYU, TRI SEPTIN MUJI | nidn0603096502 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | Hedonic Shopping Motivation, Shopping Lifestyle, Visual Merchandising, Impulse Buying. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 29 Aug 2022 04:07 |
| Last Modified: | 22 Aug 2024 02:49 |
| URI: | http://repository.ump.ac.id/id/eprint/13774 |
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