FAQIH, FARHAN ABDUL (2021) PENGARUH DAYA TARIK WISATA, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Dreamland Waterpark Ajibarang). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to analyze the influence of tourist attraction, word of mouth, and service quality on the decision to visit the tourist attraction Dreamland Waterpark Ajibarang. The questionnaire is used as a data collection tool. Purposive Sampling method was used to select 105 samples with several predetermined criteria. Data analysis using SPSS with multiple linear regression analysis techniques, instrument test, classical assumption test, coefficient of determination. The hypothesis testing tool used is the F test and t test. The results of the study reveal that tourist attraction, word of mouth and service quality have a simultaneous and significant effect on visiting decisions. Meanwhile, tourist attraction has no significant effect on visiting decisions, word of mouth has no significant positive effect on visiting decisions and service quality has a positive and significant effect on visiting decisions.

Dosen Pembimbing: MIFTAHUDDIN, MUCHAMMAD AGUNG | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Visit Decision, Tourist Attraction, Word of Mouth, Service Quality
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 15 Aug 2022 04:00
Last Modified: 19 Jul 2024 06:08
URI: http://repository.ump.ac.id/id/eprint/13620

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