SANTOSO, AJI BAYU (2021) ANALISIS PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DI TEGAL (Studi pada Pemilik Mobil Toyota Avanza di Tegal). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to examine the influence of motivation, perceptions and attitudes of consumers on purchasing decisions for a Toyota Avanza. Sampling in this study using nonprobability sampling method with purposive sampling technique with a total of 100 respondents. This analysis technique uses multiple linear regression analysis, the coefficient of determination test, t test and f test. . t test results show that motivation has a significant effect on purchasing decisions, perceptions have a significant effect on purchasing decisions, consumer attitudes have a significant effect on purchasing decisions. The results of the f test show that simultaneously the variables of motivation, perceptions and attitudes of consumers have a significant effect on purchasing decisions.

Dosen Pembimbing: MIFTAHUDDIN, MUCHAMMAD AGUNG | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Motivation, Perception, Consumer Attitudes, Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 11 Aug 2022 07:47
Last Modified: 09 Jan 2025 02:10
URI: http://repository.ump.ac.id/id/eprint/13521

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