PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PENGGUNA TELKOMSEL (Studi Pada Grapari Telkomsel Cilacap)

PRASOJO, DANNY SALSABILLA (2020) PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PENGGUNA TELKOMSEL (Studi Pada Grapari Telkomsel Cilacap). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

	Text DANNY SALSABILLA PRASOJO_COVER.pdf Download (2MB)
	Text DANNY SALSABILLA PRASOJO_BAB I.pdf Download (1MB)
	Text DANNY SALSABILLA PRASOJO_BAB II.pdf Download (1MB)
	Text DANNY SALSABILLA PRASOJO_BAB III.pdf Restricted to Repository staff only Download (1MB)
	Text DANNY SALSABILLA PRASOJO_BAB IV.pdf Restricted to Repository staff only Download (1MB)
	Text DANNY SALSABILLA PRASOJO_BAB V.pdf Restricted to Repository staff only Download (926kB)
	Text DANNY SALSABILLA PRASOJO_DAFTAR PUSTAKA.pdf Download (926kB)
	Text DANNY SALSABILLA PRASOJO_LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)

Abstract

This study aims to find the effect of each variable studied, namely the analysis of the influence of service quality, company image and trust in Grapari Telkomsel Cilacap customer loyalty. This study uses quantitative research methods, non-probability sampling techniques, obtained through purposive sampling is a method of determining the sample based on certain criteria. The population in this study is the customer of Grapari Telkomsel Cilacap. This research sample of 84 respondents. The research methods used in this study are the validity test, reliability test, classic assumption test, multiple regression analysis, coefficient of determination, and hypothesis testing.

Actions (login required)

View Item