The purpose of this study is to examine and analyze the effect of the profitability ratio (ROA) on firm value (PBV). The population in this study were 4 companies in the animal feed sector in the Indonesia Stock Exchange (BEI) 2012-2019. Sampling using purposive sampling technique. The type of data used is secondary data obtained from the Indonesia Stock Exchange (IDX). The results of this study indicate that: The t test shows the t value of -2.178 with the significance of the probability is 0.037, which is lower than α = 5% or 0.05 so that The results of this study support the proposed hypothesis (Ha), this means that profitability (ROA) has a positive and significant effect on firm value and the t value is -2.178, the parameter coefficient is -0.516 with a significant probability of 0.037 <0.05. So the results of this study indicate that profitability has a significant effect on firm value