PENGARUH LABEL HALAL, PROMOSI DI MEDIA SOSIAL, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MS GLOW DI CILACAP

HANDAYANI, RESTI (2022) PENGARUH LABEL HALAL, PROMOSI DI MEDIA SOSIAL, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MS GLOW DI CILACAP. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The study aimed to analyze the halal label, promotion and word of mouth (WOM) on the purchase decision of MS Glow in Cilacap. The sample in this study was the consumer of MS Glow users in Cilacap. The sampling technique used in this study was purposive sampling method that generated 120 respondents. The study result showed that the halal label variable does not affect purchase decisions. The promotion has a significant positive effect on purchasing decisions. Word of mouth has a significant positive effect on purchasing decisions.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Halal Label, Promotion on Social Media, Word of Mouth, and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 08 Aug 2022 03:48
Last Modified: 08 Aug 2022 03:48
URI: https://repository.ump.ac.id:80/id/eprint/13359

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