The purpose of this study was to determine the effect of television adversiting media, product quality, brand awareness, brand image, and purchase decision. The sample selection in this study was carried out by purposive sampling method. Based on the criteria, as many as 107 respondents were sampled. The data analysis techniques used in this research were instrument test, descriptive statistics, classical assumption test, multiple linier regression analysis, and hypothesis testing. The results of the analysis show that television advertising media, product quality, brand awareness, and brand image simultaneously effect purchasing decision, then result of the analysis showed that as partial, television adversiting media, product quality, and brand image has a positive effect on the purchasing decision, however brand awareness has a negative effect and significant on the purchasing decision.