This study aims to analyze the effect of product quality, brand image and
promotion on purchase desicion Prima Freshmart Shop in Purwokerto. The
population in this study were Prima Freshmart customers in Purwokerto. The sample
in this study amounted to 100 people taken using a purposive sampling technique.
Data analysis techniques used descriptive tests, validity tests, reliability tests, classic
assumption tests, multiple linear regression, and model match tests. The results
showed that product quality have a significant effect on purchase decision, brand
image has a significant effect on purchase decision, and promotion have a significant
effect on purchase decision.