NAONA, DWIFI (2020) PENGARUH LABEL HALAL, HALAL AWARENESS, DAN RELIGIUSITAS PADA PRODUK KOSMETIK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswi di kota Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The purpose of this study is to analyze the variables of halal labels, halal
awareness, and religiosity of cosmetic products on purchasing decisions. In this
study the questionnaire was used as a data collection tool. The method uses
purposive sampling data free from the classic assumption test and all items are
valid and reliable with 120 sample respondents with some required criteria. The
results indicated that the variables Halal label, halal awareness, and religiosity
simultaneously have significant influence on purchasing decisions. Halal label,
halal awareness, and religiosity partially have a significant positive effect on
purchasing decisions
| Dosen Pembimbing: | Miftahuddin, Muchammad Agung | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Uncontrolled Keywords: | Halal Labeling, Halal Awareness, Religiosity, and Purchasing Decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Agus Imam |
| Date Deposited: | 20 Jul 2022 08:04 |
| Last Modified: | 14 Nov 2024 03:15 |
| URI: | http://repository.ump.ac.id/id/eprint/12811 |
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