This study aims to examine the influence of parental socialization, financial literacy, peer pressure and self-control on saving behavior. This research is a quantitative study using a questionnaire of 325 respondents to students in Purwokerto. The subjects in this study were students of the Faculty of Economics and Business at the University of Muhammadiyah Purwokerto, University Jendral Soedirman and University Wijaya Kusuma. The sampling technique used a convenience sampling method. Data analysis used multiple linear regression test using ordinal data. The results showed that parental socialization, financial literacy, peers and self-control had a positive and significant effect on saving behavior.