PENGARUH PELAYANAN, LOKASI, PENGETAHUAN, SOSIAL, DAN KELUARGA TERHADAP KEPUTUSAN MENJADI NASABAH BANK SYARIAH (Studi Pada Nasabah Bank Syariah Mandiri Purwokerto)

ERMAWATI, WIWIK (2019) PENGARUH PELAYANAN, LOKASI, PENGETAHUAN, SOSIAL, DAN KELUARGA TERHADAP KEPUTUSAN MENJADI NASABAH BANK SYARIAH (Studi Pada Nasabah Bank Syariah Mandiri Purwokerto). Bachelor thesis, Universitas Muhammadiyah Purwokerto.

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WIWIK ERMAWATI COVER.pdf

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WIWIK ERMAWATI BAB I.pdf

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WIWIK ERMAWATI BAB II.pdf

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WIWIK ERMAWATI BAB III.pdf
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WIWIK ERMAWATI BAB IV.pdf
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WIWIK ERMAWATI BAB V.pdf
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WIWIK ERMAWATI DAPUS.pdf

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WIWIK ERMAWATI LAMPIRAN.pdf
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Abstract

The purpose of this study was to analyze service, location, knowledge, social, and family variables towards the decision to become customers of Bank Syariah Mandiri Purwokerto. In this study the questionnaire was used as a data collection tool. The method uses purposive sampling with 94 respondents with several criteria that have been required. The results revealed that service, location, knowledge, social, and family variables simultaneously had a significant effect on the decision to become customers of Bank Syariah Mandiri Purwokerto. While partially it can be concluded that the service, location, knowledge, social, and family variables have a positive and significant effect on the decision to become customers of Bank Syariah Mandiri Purwokerto.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Service, Location, Knowledge, Social, Family, Customer Decision, Islamic Bank.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 18 Jul 2022 03:41
Last Modified: 18 Jul 2022 03:41
URI: https://repository.ump.ac.id:80/id/eprint/12607

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