This study aims to examine the effect of brand image, promotion, product quality,
and halal label towards buying decision champ chicken nugget. The populations
in this study were muslim housewives in the city of Purwokerto. The selection of
samples in this study was conducted by purposive sampling 105 muslim
housewives were used as samples and data obtained from respondents with
research instruments using a questionnaire. Based multiple linear regression
analysis with R test, T test, and F test, the results of this study showed that brand
image has a positive and significant, promotion has a positive and significant,
product quality has a positive and significant, and halal label has a positive and
significant effect on buying decision Champ chicken nugget.