The purpose of this study was to analyze the effect of tourism products and service quality on visiting decisions through electronic word of mouth in Pangandaran Beach attractions. This type of research is explanatory research, with data collection techniques through questionnaires. The population in this study is tourist attraction Pangandaran Beach with a total sample of 95 respondents and the sampling technique using purposive sampling method. Test analysis using Structural Equation Modeling (SEM) approach Partial Least Square (PLS) which indicates that service quality has a significant positive effect on electronic word of mouth and tourism products have a significant positive effect on visiting decisions. Other findings indicate that tourism products have a positive insignificant effect on electronic word of mouth, service quality and electronic word of mouth have a positive insignificant effect on visiting decisions, and electronic word of mouth does not mediate the effect of tourism products and service quality on visiting decisions