The purpose of this study is to analyze the effect beauty vlogger endorsement, country of origin, and perceived quality towards purchasing intention. The questionnaire is used as a data collection tool. Purposive sampling method is used to select 90 samples with several predetermined criteria. Data analysis used was Structural Equation Modeling approach to Partial Least Square. The results of the study showed that beauty vlogger endorsement and perceived quality had a positive significant effect on purchasing intention, country of origin had a positive significant effect on perceived quality and country of origin had a significant effect on purchase intention with through of perceived quality. While country of origin has no effect on purchasing intention.