This study aims to determine the effect of Electronic Word Of Mouth (e-
WOM), product quality, and brand image. The sample selection in this study was
done by purposive sampling. Based on the criteria, there were 130 respondents
who became the sample. The data analysis techniques used in this research are
instrument test, descriptive statistics, classical assumption test, multiple
regression analysis, and hypothesis testing. The results showed that partially
Electronic Word Of Mouth (e-WOM) had a positive and significant effect on
customer loyalty, product quality had a positive and significant effect on customer
loyalty, and brand image had no positive and insignificant effect oncustomer
loyalty.electronic Word Of Mouth (e-WOM), product quality, and brand image
simultaneously affect customer loyalty.