CAHYO, PUNTO ADI NUR (2021) PENGARUH ELECTRONIC WORD OF MOUTH, DAYA TARIK WISATA, HARGA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Obyek Wisata Hutan Pinus Sawangan Ajibarang). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The purpose of this research was to analyzed the effects elektronic word of mouth, tourist attraction, price, and facilities to visiting decision. Based on the criteria, 110 respondents were chosen as the samples. Purposive sampling is used on this research as the sample selection. The analysis technique used in this study is multiple regression analysis. The results showed that electronic word of mouth, tourist attraction, price and facilities simultaneously influence positive and significant the visiting decision. partially elektronic word of mouth has a positive and significant effect on visiting decision, tourist attraction has a positive and significant effect on visiting decision, price has a positive and significant effect on visiting decision, and facilities has a negative and insignificant effect on on visiting decision.
| Dosen Pembimbing: | HARYANTO, TOTOK | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Uncontrolled Keywords: | electronic word of mouth, tourist attraction, price, facilities, visiting decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 17 May 2022 08:42 |
| Last Modified: | 03 Jul 2024 03:26 |
| URI: | http://repository.ump.ac.id/id/eprint/11632 |
