This research was conducted to examine the forms of persuasive speech acts in
the beauty blog video of Suhay Salim's favorite monthly make-up segment for the
period 2020. The purpose of this study was to describe the forms of persuasive speech
acts contained in it. This study uses a pragmatic theoretical basis, especially forms of
persuasive speech acts. The method used in this research is descriptive through a
qualitative approach. The data researched is in the form of Suhay Salim's speech
which contains a form of persuasive speech acts in a beauty blog video on his
YouTube channel as many as 12 videos. Data was collected by means of observation
and recording techniques, then analyzed using the basic technique of sorting the
determining elements (PUP) and the advanced technique of equalizing comparisons
(HBS). The analyzed data is presented informally (using words). The results showed
that 138 data were found, namely forms of persuasive speech acts with details of 10
forms of directive persuasive speech acts, 82 data of forms of assertive persuasive
speech acts, 9 data of forms of commissive persuasive speech acts, 24 data of forms of
expressive persuasive speech acts. persuasive speech acts, and 13 forms of persuasive
speech act data. declarative. It can be concluded that the most dominant form of
persuasive speech acts in Suhay Salim's favorite monthly make-up beauty blog video
is the assertive form. Suhay Salim, in his beauty blog video, makes a lot of claims
about the products the speakers use and enjoy. In addition, the speaker also conveyed
a lot of affirmations about how good a product was being discussed as well as
providing an overview or explaining the results of implementing a product. The
speech in the video blog emphasizes more on information on beauty products that
have been used by Suhay Salim.