The purpose of this study was to determine the effect of Brand Image, Advertising Attractiveness, Consumer Attitudes and Purchase Decisions for Aqua mineral water products. The sample selection in this study used snowball sampling . Based on the criteria, obtained 104 respondents who became the sample. The data analysis techniques used in this study were descriptive statistical tests, instrument tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The results of the analysis show that Brand Image, Advertising Attractiveness and Consumer Attitude simultaneously affect the Purchase Decision, then partially Brand Image, Advertising Attractiveness and consumer attitudes have a significant positive effect on purchasing decisions.