PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RAFI, NOTOG (Studi Pada Konsumen Toko Rafi, Notog Kecamatan Patikraja, Banyumas)

ABIDIN, ZHAENAL (2019) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RAFI, NOTOG (Studi Pada Konsumen Toko Rafi, Notog Kecamatan Patikraja, Banyumas). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study is to determine the effect of perceived price, product quality, and word of mouth on purchasing decisions on Rafi's shop in Notog. The population of this research are consumers at the Rafi Notog Shop, Patikraja, Banyumas Regency. The sampling method used in this study is Purposive Sampling. The data analysis technique used in this study is multiple regression analysis. The results of the analysis show that the perception of price, product quality, word of mouth affect simultaneously on consumers’ purchasing decisions of Rafi’ Store. While Price Perception, Product quality, word of mouth have positive affect on consumer purchasing decisions of Rafi’s shop.

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