KHASANAH, USWATUN (2021) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, TINGKAT KEPERCAYAAN, FITUR LAYANAN, DAN PERSEPSI RESIKO TERHADAP MINAT MENGGUNAKAN UANG ELEKTRONIK (E-MONEY) (Studi Pada Pengguna OVO Di Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This study aims to analyze the effect of perceived benefits, perceived ease of use,
level of trust, service features, and perceived risk of interest in using e-money
(Study of OVO users in Purwokerto). This research uses quantitative research
methods, non-probability sampling techniques, obtained through purposive
sampling. The research sample was 130 respondents. The research method used
in this research is multiple regression analysis. The results of the analysis show
that perceived benefits and perceived risk have no significant effect on interest in
using e-money, while perceived ease of use, Trust Level and Service Features
have a significant effect on Interest in using e-money. Furthermore, the results of
the simultaneous analysis show that perceived of Benefits, perceived of Ease of
Use, Level of Trust, Service Features, and perceived Risk have a significant effect
on Interest in Using E-money. While the variability of all variables has an
influence on Interest in Using E-money by 57,1%.
| Dosen Pembimbing: | Hidayah, Arini | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Uncontrolled Keywords: | perceived of Benefits, perceived of Ease of Use, Level of Trust, Service Features, perceived f Risk, Interest in Using E-money |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Nur Hardiansyah |
| Date Deposited: | 28 Jul 2021 05:31 |
| Last Modified: | 29 Oct 2024 06:53 |
| URI: | http://repository.ump.ac.id/id/eprint/10340 |
