Article

Al Aziz, Geovanni (2025) The Effect of Product Quality, Brand Image, E-Word of Mouth, Free Shipping Promo, and Online Customer Rating on Purchasing Decisions for Nocturn.Co Online Products. International Journal of Business and Applied Economics (IJBAE), 4 (1). pp. 385-398. ISSN 2963-6124

Nabella, Assiva (2025) Pengaruh Customer Relationship Management, Brand Image, Service Quality, Dan Word Of Mouth Terhadap Customer Loyalty Pada Mcdonald’s Purwokerto (Studi Pada Masyarakat Purwokerto). Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 9 (1). pp. 646-670. ISSN 2621-5306

Putri, Tri Iriani (2024) Impulsive Buying in Gen Z : How Online Customer Review, Sales Promotion and Conformity Influence Impulsive Buying Through Customer Trust (Study on E-Commerce Users in Purwokerto). International Journal of Management and Business Intelligence (IJBMI), 2 (4). pp. 403-426. ISSN 3025-5589

Thesis

Megawaty, Febrikaria (2026) Pengaruh Etnosentrisme, Gaya Hidup, Cultural Factors, Social Factors Dan Personal Factors Terhadap Keputusan Pembelian Tanaman Hias Aglonema Di Wilayah Kecamatan Kedungbanteng Kabupaten Banyumas. S1 thesis, Universitas Muhammadiyah Purwokerto.

Sari, Ratih Pertiwi (2023) Pengaruh Kualitas Pelayanan dan Kualitas Produk teradap Loyalitas Pelanggan melalui Kepuasan Pelanggan Sebagai Variabel Intervening. S1 thesis, Universitas Muhamamdiyah Purwokerto.