PERDANA, REZA SUKMA WIDI (2021) ANALISIS PENGARUH PRICE DISCOUNT, POSITIVE EMOTION, STORE ATMOSPHERE, DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING KONSUMEN (Studi pada Konsumen Supermarket Rita Supermall Purwokerto). Bachelor thesis, Universitas Muhammadiyah Purwokerto.