AULIAFATMA, YOLANDA (2022) PENGARUH PRODUCT QUALITY, BRAND AMBASSADOR, PRODUCT DESIGN, LIFESTYLE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN FASHION PADA MARKETPLACE SHOPEE (Studi pada mahasiswa di Universitas Muhammadiyah Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.