RAKHASTIWI, EMMA PUJI (2019) PENGARUH DAYA TARIK WISATA, CITRA OBJEK WISATA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG PADA WISATA SMALL GARDEN PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This research aims to determine the effect of Tourist Attraction, Tourism Object, and Service Quality On Visitor Satisfaction. The dependent variable in this study is Visitor Satisfaction. The population in this study were visitors to Small Garden Purwokerto. The sample in this study obtained 110 respondents taken by the Purposive Sampling method. The data analysis method used is a multiple linear regression analysis method. The results of hypothesis testing indicate that tourist attraction, tourism object, and service quality have a significant effect on visitor satisfaction. The results of this study indicate the variable tourist attraction, tourist image, and service quality shows positive and significant impact on visitor satisfaction.
| Dosen Pembimbing: | unspecified | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Additional Information: | Pembimbing: M. Agung Miftahuddin, S.E., M.Si. |
| Uncontrolled Keywords: | Tourist Attraction, Tourist Attraction Image, Service Quality, and Visitor Satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Iin Hayuningtyas |
| Date Deposited: | 05 Dec 2019 00:54 |
| Last Modified: | 27 Dec 2024 02:54 |
| URI: | http://repository.ump.ac.id/id/eprint/9741 |
