The purpose of this research was to determine the effect of word of mouth,
celebrity endorser, and product quality on purchasing decisions. This research uses
quantitative research methods in the form of survey research. The number of samples
used as many as 96 respondents who were taken using purposive sampling with
criteria that have been required. Based on multiple linear regression analysis of
word of mouth, celebrity endorser, and product quality simultaneously have a
significant effect on purchasing decisions with a variation of 45.2%. While the partial
test obtained by celebrity endorser and product quality has a significant positive
effect on the purchasing decision. However, word of mouth has a positive but not
significant effect on purchasing decisions.