The purpose of this study was to analyze the variables of service quality, product quality and location on purchasing decisions at Barokah Restaurant, Purwokerto. In this study the questionnaire was used as a data collection tool. Sampling using purposive sampling, amounting to 86 respondents with several criteria that have been required. The results of the study identified that variable service quality, product quality and location, simultaneously had a significant effect on purchasing decisions at Purwokerto Barokah Restaurant. While partially it can be concluded that the variables of service quality, product quality, and location, have a positive and significant effect on purchasing decisions at Barokah Restaurant, Purwokerto